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Social Media Recruitment: 2 Things To Remember

 

Social media recruitment is an effective way for hiring teams to share jobs and increase candidate impressions and flow. Two specific strategies can be employed to ensure goals are reached:

  1. Company website & career page should be live – When sharing company information online, prospects interested in learning more will navigate to your website. According to a study conducted by Missouri University of Science and Technology, it takes a fraction of a second for visitors to generate an opinion about your website. When 59% of job seekers use social media to research companies they like, first impressions could make or break an opportunity for sourcing top talent; especially if you don’t have a company career page. Recruiters often utilize applicant tracking systems to build and manage career pages, applications, and candidate data on one platform. The right system can serve as a excellent solution to covering all recruiting bases without breaking budget.
  2. Where should you post jobs? This depends on the target talent pool. Each social media platform serves a different purpose and group of people. The most commonly-used platforms for sharing jobs are LinkedIn, Twitter, & Facebook. According to research, Facebook dominates with about 83% of job seekers using the site to find positions. However, there are hundreds of other websites like Nexxt or HCareers that can be used to source talent for niche, hard-to-fill jobs. Instagram is an image-dominated platform mainly utilized by millennials. If your company produces content that can be promoted through image, sharing a job link within an Instagram post is a great way to capture talent directly from your social media audience. Individuals following your company on any platform is a positive sign they take interest in your brand. This can result in sourcing high-qualified talent that will remain employed long-term.


The key to all of the above is to ensure all processes are automated and streamlined. Do you have what you need to succeed?