Social media recruitment is an effective way for hiring teams to share jobs and increase candidate impressions and flow. Two specific strategies can be employed to ensure goals are reached:
Company website & career page should be live – When sharing company information online, prospects interested in learning more will navigate to your website. According to a study conducted by Missouri University of Science and Technology, it takes a fraction of a second for visitors to generate an opinion about your website. When 59% of job seekers use social media to research companies they like, first impressions could make or break an opportunity for sourcing top talent; especially if you don’t have a company career page. Recruiters often utilize applicant tracking systems to build and manage career pages, applications, and candidate data on one platform. The right system can serve as a excellent solution to covering all recruiting bases without breaking budget.
Where should you post jobs? This depends on the target talent pool. Each social media platform serves a different purpose and group of people. The most commonly-used platforms for sharing jobs are LinkedIn, Twitter, & Facebook. According to research, Facebook dominates with about 83% of job seekers using the site to find positions. However, there are hundreds of other websites like Nexxt or HCareers that can be used to source talent for niche, hard-to-fill jobs. Instagram is an image-dominated platform mainly utilized by millennials. If your company produces content that can be promoted through image, sharing a job link within an Instagram post is a great way to capture talent directly from your social media audience. Individuals following your company on any platform is a positive sign they take interest in your brand. This can result in sourcing high-qualified talent that will remain employed long-term.
The key to all of the above is to ensure all processes are automated and streamlined. Do you have what you need to succeed?