It is estimated that 275 million people in the U.S. have a smart device in 2020. 35% of US smartphone users check their phones more than 50 times a day. What better way for job recruiters to connect with talent than via a text message?
Between Q3 and Q4 of the year 2020, about 14 million people lost their job. 50% of new candidates are now interested in remote-work opportunities. When so many people are searching for jobs during the COVID-19 pandemic, they’re also at home with easy access to their mobile device.
“This [text-recruiting] portal is crucial to real-time recruiting,” says Arthur Pereless, CEO of ATS OnDemand applicant tracking system. “Text recruiting improves response times and gets interviews scheduled faster.”
It also serves as a mass marketing tool. When candidates opt-in to receiving messages, employers can send mass texts, job alerts, and direct messages to candidates. It keeps the lines of communication open and can be a positive brand enforcement.
“In a competitive job market, recruiters need to make connections fast. They also need a cost-effective solution.”Arthur Pereless, CEO @ ATS OnDemand
Companies investing in software during uncertain times want to be sure they choose products worth the cost. Prices to integrate with applicant tracking and text recruiting averages to $900/year citing the market rate. Some applicant tracking systems have text recruiting baked-in, lowering costs and consolidating platforms.
“Some ATS vendors partner with messaging companies and provide text recruiting in a suite of paid services,” says Pereless. “We developed an internal text messaging application for our applicant tracking platform that allows us to offer prices that make sense to consumers.”