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Text Recruiting & Applicant Tracking | 2021 Trends


It is estimated that 275 million people in the U.S. have a smart device in 2020. 35% of US smartphone users check their phones more than 50 times a day. What better way for job recruiters to connect with talent than via a text message?

Between Q3 and Q4 of the year 2020, about 14 million people lost their job. 50% of new candidates are now interested in remote-work opportunities. When so many people are searching for jobs during the COVID-19 pandemic, they’re also at home with easy access to their mobile device.

“This [text-recruiting] portal is crucial to real-time recruiting,” says Arthur Pereless, CEO of ATS OnDemand applicant tracking system. “Text recruiting improves response times and gets interviews scheduled faster.”

It also serves as a mass marketing tool. When candidates opt-in to receiving messages, employers can send mass texts, job alerts, and direct messages to candidates. It keeps the lines of communication open and can be a positive brand enforcement.

“In a competitive job market, recruiters need to make connections fast. They also need a cost-effective solution.”

Arthur Pereless, CEO @ ATS OnDemand

Is Text Recruiting Worth The Cost?

Companies investing in software during uncertain times want to be sure they choose products worth the cost. Prices to integrate with applicant tracking and text recruiting averages to $900/year citing the market rate. Some applicant tracking systems have text recruiting baked-in, lowering costs and consolidating platforms.

“Some ATS vendors partner with messaging companies and provide text recruiting in a suite of paid services,” says Pereless. “We developed an internal text messaging application for our applicant tracking platform that allows us to offer prices that make sense to consumers.”

To learn more about ATS OnDemand’s text recruiting and applicant tracking software, visit our website or fill out a short questionnaire.